13 Free Press Release Templates for Any Occasion [Download] (2022)

Looking for downloadable press release templates that you can tailor to your needs? You came to the right place.

Here are 13 free press release templates created with Prowly’s Press Release Creator that you can download and tailor to your needs. All you have to do is choose the most relevant one for you, and fill in the blanks.

Each press release template is compatible with Microsoft Word as well. Just click “Download as .docx” at the bottom of each template. Simple as that!


13 Sample press release templates

  1. New product press release Template
  2. Event press release template
  3. Music press release template
  4. New book announcement press release template
  5. Product update press release template
  6. New hire press release template
  7. Resignation announcement press release template
  8. New location opening press release template
  9. New partnership announcement press release template
  10. Rebranding press release template
  11. Award winner announcement press release template
  12. Statement/declaration press release template
  13. Sports announcement press release template

Regardless of what you’re writing about – every press release should contain:

  • Headline– a taster of what you can expect
  • Lead – a brief overview of the story, including answers to the questions: Who? What? When? Why? With what effect?
  • Body– an explanation of the information provided earlier in the lead, starting from the most newsworthy info to other less important, background info
  • Dateline – to confirm that you’re providing the most up-to-date information
  • Company info – a short paragraph about your company to help journalists understand the nature of the business and make writing about it easier
  • Media contact information – author or company’s/agency’s contact information

Here’s how to write a press release along with different press release examples, in case you’re looking for more tips.

New Product Press Release Template

DOWNLOAD PRESS RELEASE TEMPLATE

When writing a press release for a product launch, make sure it comes across what’s special about it, and what it brings to the table for your customers. Maybe you can compare it to other products offered by your competitors, for example? Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Focus on specifics instead. Read more about creating an effective press release in our new product press release guide.

Event Announcement Press Release Template

13 Free Press Release Templates for Any Occasion [Download] (2)

DOWNLOAD PRESS RELEASE TEMPLATE

Accuracy is extremely important here—don’t forget to include the event’s name, venue, organizer. If you invited experts to speak at your event, provide a brief description of their profiles. When planning their presence at various conferences, journalists want to know ahead of time who they will be talking to and about what.

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If you intend on sending out invitations, make sure journalists know when and where they should RSVP. Don’t just throw the event’s title and a link to its Facebook page in your release—it’s extremely bad practice. If you’re writing about a past event, make sure you include quality photos (captioned with the photographer’s name).

Note: Try not to jam the journalist’s inbox with files that are too large. You can use tools to help you compress these files or refer the readers to your online newsroom where they can view all the images and download the ones they select in their original size. For more information, check out our in-depth guide on writing a press release for an event.

Music Press Release Template

Use this free press release template whenever you want to tell the world about a new album or single release, or a new gig coming up.

Add a teaser to your press release—it’s possible when you’re publishing your news online! All you have to do is embed a SoundCloud or YT code into your story. Also, mention the genre your album fits into.

Don’t forget to include a brief note about the artist and what links them to your brand. If there are partners involved in the project (e.g. artistic patronage), make sure you mention them, too. Journalists will also appreciate some quotes, images, or cover design. Some excerpts from reviews of an album/concert will be welcome, too.

New Book Announcement Press Release Template

DOWNLOAD PRESS RELEASE TEMPLATE

New book releases are generally similar to music album releases, but experts on the subject frequently recommend adding something extra to such a press release: an excerpt from the book, quotes from the latest reviews, the author’s bio, or a list of past publications or awards.

Product Update Press Release Template

DOWNLOAD PRESS RELEASE TEMPLATE

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You’re just about to release a new feature or improve your product? With this free press release template, you can tell everyone about it.

Explain what has changed and why it’ll be a change for the better—make sure the reader is absolutely certain that the update you’re about to implement isn’t going to be a complication.

If this press release is addressed to users and not the media, it should include the contact details of people in charge of customer support, just in case they have some extra questions. Tutorial videos will also be great to guide the users through the most important changes.

New Hire Press Release Template

DOWNLOAD PRESS RELEASE TEMPLATE

So you just hired new talent and you’re wondering how to inform the media of this fact and secure as many publications on this subject as possible? Check out our dedicated new hire press release guide and examples and the free press release template above.

Resignation Announcement Press Release Template

Leaving the company—especially when the person concerned is well-known—is always an interesting topic for the media.

State the reason for leaving, include information on who will replace this person, and/or add a quote from your CEO or the expert who’s left.

New Location Opening Press Release Template

DOWNLOAD PRESS RELEASE TEMPLATE

New office = new you? Make sure the world knows about it with this free press release template! Add a few photographs from the opening or team building event, a making-of, or a short video of one of your teammates showing the viewers around the new space.

(Video) How to Write a Press Release with These Templates📃

It’s also a good idea to include a map with directions that works both on mobile and desktop along with opening hours. Especially if you’re sending out an invitation instead of a cover story from the grand opening event.

Adding a short bio of the company’s founder(s) and a brief note about the company is a standard worth keeping in mind.

New Partnership Announcement Press Release Template

DOWNLOAD PRESS RELEASE TEMPLATE

Use this free press release template whenever you start collaborating with a partner that’s important to your business.

Write about your mutual commitments, describe the project you will be working on together, add logos of both companies, graphics relating to your cooperation, contact details of people in charge of communication in both companies.

Make sure to mention how long this partnership is to last!

Rebranding Press Release Template

DOWNLOAD PRESS RELEASE TEMPLATE

The most important question you must ask yourself if you’re undergoing a rebranding process is whether or not it will result in completely changing your target group. If so, it’s advisable to rethink your messages. What used to matter to your audiences could have lost its significance.

But no matter what the answer is, your press release should include the following information:

  • An eye-catching headline
  • A brief description of your organization/business, including:
    • rebranding changes that are about to take place
    • a specific date when the changes will take effect
    • reason for undergoing the process, the impact of rebranding (packaging, logos, identity, design, advertising)
    • niche, mission, operations
    • products/services
  • A quote from a stakeholder (the CEO, board member)
  • A relevant photograph (company logo, office building, etc.)
  • Link to the company’s website
  • Release date
  • Dateline
  • Boilerplate—a short paragraph about the company
  • Contact info (contact person, company address, phone)

Award Winner Announcement Press Release Template

It’s your day of celebration—a moment when you tell the world that you’re the best at something. And there are at least several ways for you to do it.

The official one, where you focus on a catchy headline and lead, plus a body which will include information such as what type of award it is, who is presenting it and in what category, which competition edition it is, whether it’s gold, silver or bronze, what you are getting it for.

Or, you can use a more engaging social media press release where you can use GIFs, social media posts, links to other press releases, emojis, videos, and other multimedia.

Statement/Declaration Press Release Template

DOWNLOAD PRESS RELEASE TEMPLATE

The most lifeless and official form. It is a decisive, often written, presentation of your position or beliefs. Most common statements include a statement of no criminal records, a declaration from the party at fault for a collision/accident, or a declaration of will.

Resignation from services also comes in the form of a statement/declaration. It must be short and to-the-point. There is no place for elaborate style and getting creative here. Oh, and one more thing—a press statement is not the same as a press release.

Sports Announcement Press Release Template

DOWNLOAD PRESS RELEASE TEMPLATE

New players, changes in the prices of tickets, victory/failure announcements, training camps, medals, playoff start dates, new tournament or team sponsors—these are examples of news topics sports audiences will be most interested in.

This is also what sports journalists expect. You can give them such stories in a visually attractive form and simple (in terms of UX) layout like in the included free press release template above.


No time to write? There’s an alternative

You might think: “Wow, these templates will come in handy one day, but for the time being, we will be struggling to find time to sit down and write them anyway.” That’s OK, you’re not alone!

According to the State of Content Ops & Outsourcing 2021 report, lack of time and internal creative workforce tops the list of reasons for why businesses outsource writing.

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If you want to spread the word about your product release, rebranding, latest feature, exciting partnership, or any other news important for your business, and you won’t be able to write a press release in-house, you can let experienced writers do it for you.

All you need to do is go to Semrush Content Marketplace and order a press release that will help you grab editors’ attention.

FAQs

Does Google Docs have a press release template? ›

You can use this template as many times as you want and edit it in Google Docs to make it look different every time you need to write a press release.

What is a press release PDF? ›

A press release template is an official news announcement sent to journalists, often used to generate publicity. Whether you're ready to announce product launches, events, or new hires, we offer a variety of premade Press Release PDF Templates that are perfect for your company.

How do I get a free press release? ›

The Top 8 of free press release submission sites (fully updated for 2022)
  1. Online PR News. Probably the most established out of all the free press release submissions sites. ...
  2. PR.com. A similar model to Online PR News, where the most basic package is free. ...
  3. PR Free. ...
  4. PR Log. ...
  5. Press Release Point. ...
  6. PR Fire. ...
  7. Newswire Today. ...
  8. PR Sync.
Apr 28, 2022

Does Word have a press release template? ›

Share the word about your new product announcement using this press release template in Word. This press release template is formatted to help you easily share product details, reviews, availability, and company information.

Should a press release be PDF? ›

The PDF is the king of “static”

Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.

How long should paragraphs be in a press release? ›

A good press release is one A4 page long, an average of 300-500 words long. You should be aiming for 3-4 short paragraphs. Each paragraph should only be 3-4 sentences long.

How long should a press release be? ›

How many words should a press release be? The average press release should be no more than 500 words, and ideally closer to 300-400 for optimal press release length.

How do I write a press release for myself? ›

5 Steps To Write The Best Press Release
  1. Create a Stunning Headline. A killer headline upholds top priority in online marketing. ...
  2. Formulate a Newsworthy Angle. ...
  3. Put Your Most Important Information First. ...
  4. Summarize the Key Elements Succinctly. ...
  5. Add Media Contact Details.
Feb 28, 2022

How do you write a press kit for an event? ›

How to create a press kit
  1. Determine the purpose of the press kit. ...
  2. Include contact information. ...
  3. Create your business story. ...
  4. Compile company facts. ...
  5. Gather photos. ...
  6. Provide logos. ...
  7. Create team bios. ...
  8. Link to other press releases.

How do I issue a press release? ›

How to Submit a Press Release
  1. Find journalists who might be interested in your press release.
  2. Get the journalists' contact details.
  3. Craft a killer pitch.
  4. Make your subject line irresistible.
  5. Send your press release pitch (at the right time).
  6. Follow-up on your release.
Aug 24, 2021

How do I find press release sites? ›

Press release submission sites
  1. Ein Presswire.
  2. prfire.
  3. Newswire.
  4. Presswire.
  5. PR Newswire.
  6. 24-7pressrelease.com.

Do you have to pay for a press release? ›

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.

How much does it cost to write a press release? ›

Press Release Cost Vary Depending on Many Factors

A skilled press release writer will charge anywhere from $500 to $2500 for a press release. This will depend upon their experience, their portfolio, their expertise in your field, and more. Any kind of distribution and news monitoring services would be extra.

How do I create a press release in Word? ›

Press Release Format
  1. Contact information and 'For Immediate Release' at the top.
  2. Title and italicized subheading to summarize the news.
  3. News location and news peg in opening line.
  4. Two to three paragraphs to add context and additional details.
  5. Bulleted facts and/or figures.
  6. Company description at the bottom.
Feb 25, 2022

Should I send a press release as a PDF or Word doc? ›

But for a new product release, you will usually need to send a 300 dpi jpg photo file for publication, so attachments are a given. Therefore, as for the copy itself, I recommend you make it a Doc file rather than a PDF. A product release that arrives as a PDF presents an editor with extra work.

What are three qualities of a good press release? ›

Here are some characteristics of successful press releases:
  • It's nimble. Successful messages are built to fit multiple formats. ...
  • It's atomized. Your audience doesn't live in one place, and neither should your press releases and other content. ...
  • It's useful. Content needs to interest, inform, or entertain the audience...
Oct 21, 2011

What file format should a press release be in? ›

When you send a press release for your business, the best formats are either a Word Document or pasted directly into the email body. Sending a press release in a PDF format makes it much more difficult for journalists to copy the content and use it, which lessens the likelihood of them sharing your news.

What is the first line of a press release called? ›

Headline

The headline, or title, of a press release tells readers what the release is about. Being the first thing that people see, a headline is very important part of a press release. Try to keep it concise and engaging. An effective headline should grab the reader's attention and make them want to keep reading.

How many stories a press release must carry? ›

Be concise

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of of quotes.

How do you write a killer press release? ›

The 6 Essential Steps to Writing a Killer Press Release
  1. Craft a hook. If you've ever had a song stuck in your head, you know what a great hook is. ...
  2. Add a great headline. If you're a Copyblogger reader, you already know the importance of a compelling headline. ...
  3. Avoid jargon. ...
  4. Provide resources. ...
  5. Proofread. ...
  6. Share your news.
Jan 26, 2011

What is the purpose of a press release? ›

It is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.

Why is a press release important? ›

Importance Of A Press Release

It helps a business get its story in front of the people who are most likely to write about it. Without a press release, a company would have to rely on its own network of contacts to get its story into the media.

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