Why is social media so popular and successful? (2023)

Why social media is very popular?

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47.6 percent of internet users list this as one of their top uses of social media. This is no surprise, considering that's exactly what the purpose of social media is.

The best apps thrive because of their simple and clean designs that make sending and receiving messages, pictures or videos as easy as a simple click. Building upon their ability to allow users to communicate, popular social media apps have the ability to broadcast opinions, thoughts, concerns and questions.

Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information.

Social media started in the early 2000s

The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. This is arguably the beginning of social media as we know it. In the interactive chart we plot monthly active users, by platform, since 2004.

Social media helps you maintain relationships by making it easy to reach family and friends who live far; it closes the gap created by distance. You may have not seen someone for a few years but newsfeed updates keep you in the loop of what is happening in their lives.

Social networking services can provide an accessible and powerful toolkit for highlighting and acting on issues and causes that affect and interest young people. Social networking services can be used for organising activities, events, or groups to showcase issues and opinions and make a wider audience aware of them.

Social media apps dominate app usage by offering a comprehensive source of online content and harnessing our desire for social validation. We surveyed 511 smartphone users to understand how people use social media apps and what features appeal to different demographics.

One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics. Showing ads to the right individuals is a critical part of the marketing process and must be taken seriously to avoid wasted ad spend.

Why is social media is a great tool for your business?

Why is social media a great tool for your business to build trust and engagement with your audience? You can share offers and discounts exclusively to your following. You can share blogs from other businesses to cover more than what you do. You can connect with customers at any time of the day.

Social media and internet has changed today's life. The role of social Media can be observed in diverse fields such as communication, business, entertainment, food, lifestyle and welfare. Social media has become a very useful platform for business. Social Media has made advancements in business through online shopping.

It has made it easy to connect to our family members, friends and relatives on a real-time basis. With social media, people can share pictures and videos and communicate with their close ones. This has strengthened relationships and it is bringing families together in a way that was not possible in the past.

Social media is a large part of our everyday lives. Social media is a way for people to connect with others. The social media platform allows us to share ideas, thoughts, and opinions with other members of society. It also allows us to keep in touch with friends and family.

Social media usage is one of the most popular online activities. In 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027.

Using social media can lead to physical and psychological addiction because it triggers the brain's reward system to release dopamine, the “feel-good” chemical. Dopamine is actually a neurotransmitter (a chemical messenger between neurons) involved in neurological and physiological functioning.

Social networks also have unique access to the most personal information of its users like their hobbies, interests, places frequently visited, etc.